Welcome to Nordic Retail Group. 

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We were founded in the basement by one of our current owners, Patrik Larsson. Back then we were called Sale Nordic, which was later changed to Nordic Retail Group (NRG) in 2016.

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The agency grew and by 2002 we had opened up offices in Denmark, Norway and Finland.

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We started our own logistics center for campaign logistics that was later sold in 2009.

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We became one of the first agencies in Nordics to use digital Field Reporting software.

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We have always been innovative trendsetters. One of many examples is when were the first agency ever to create a mobile pop-up solution on Sergels torg in Stockholm. For this we were nominated for “store solution of the year”

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We are an independent agency in the Nordic market but have had a strategic partnership with CPM International (which is part of the Omnicom Group) since 2008. Through this collaboration we can operate all over the world together with our clients.

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We were rewarded “Rapid Growth Company” five years in a row for growing and evolving rapidly. We have also been assigned AAA-rating, the highest financial rating possible and kept that status ever since 2012.

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We moved into our current Nordic HQ on Linnégatan, Stockholm.

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We developed and founded Detail Online – a digital shelf analytics service for optimizing online sales. Detail Online was sold to InRiver in 2020.

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We left the name Sale Nordic behind and became Nordic Retail Group with a total rebranding.

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We were very proud to launch our digital engagement platform NRG Engage, for online training and communication. Today the service operates in 57 countries, spread across all continents.

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NRG enters a cooperation with Dragonfly AI that gives us the exclusivity for the for this AI-based tool in the Nordics. The tool is used to improve the effectiveness of communication content across all sales channels, both online and in-store.

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We were founded in the basement by one of our current owner, Calle Schwerin.

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We were the first to introduce Apple products in Sweden.

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Moved to Kungsgatan

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We hired our 100th staff

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We had a  record turnover of 1500 MSEK

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