The brief that we received was to increase Dyson’s online presence by building, creating and implementing digital shop-in-shops and brand pages with correlating category pages at their main retailers in the Nordics.
NRG built and project managed Brand Pages for Elkjop, Power, MediaMarkt, VKK, NetOnNet and four other retailers. We designed and created these pages according to all retailers’ different needs – while still adhering to Dyson’s brand guidelines. We also helped with the actual implementation of the pages, by project managing and having direct contact with the retailers and adjusting the delivery of the digital package according to the specific retailer’s needs. The final package delivered included PSD files, banners, images (JPG), videos and copy documents including translations for up to four languages.
This project resulted in great collaboration with the retailers, as they now want and expect quality content.
This means a better looking site for the retailer, greater visibility for the brand and a better experience for the customer.
It’s a win-win situation!