Iqos team


Launch: Xbox Game Pass Ultimate @ Telia



Microsoft together with Telia launched Cloud Gaming as the first exclusive operator/gaming partnership in the EU. Microsoft asked us to create an unforgettable in-store experience to showcase the convenience and excitement of cloud gaming in a fun and inspirational way.


We created an eye-catching installation where visitors of the store could experience the future of cloud gaming first hand. All the customers had to do was to pick up one of the hanging devices and start playing!


The project resulted in a very happy client:

“So great and very impressive! A ’mission impossible’ turned out so well. And very stress free for me, thanks” Juulia Hakonen, Microsoft

The installation turned out to be so popular at Telia Kungsgatan that the project was extended by 3 additional months!

Iqos team
Iqos team