The tour


The mission was to run a project for St-Germain to highlight St-Germain Spritz as the obvious choice for a drink, by creating and developing a branded bike which was placed at selected bars in the Nordics, staffed by a trained bartender.


NRG created everything from the POS material and branded bikes, to the booking systems for the sales team. We managed the campaign and reported back to Bacardi on a weekly basis.


More than 100 successful events were held, in 41 different locations, with approximately 3700 drinks sold.

Bacardi reported an increase in sales during this period, at the selected bars. Some even sold more than 200 drinks in one night!